Gerd Rudiger Lang started Chronoswiss in 1982.Mr. Lang (Herr Lang) had a long career in watchmaking prior to venturing out as an independent entrepreneur. In 1961, Mr. Lang began his employment with Heuer Watch and Chronograph factory. Mr. Lang worked as a watchmaker for Heuer, engaged in many prestigious projects, including working closely with SteveMcQueen during the filming of “LeMans”. Heuer was a small company, specializing in timing devices. The advent of quartz technology quickly dominated the sceneof the 1970′s, making it increasingly difficult for traditional watch companies to survive. By the early 1980′s, Heuer was sold to TAG of the Netherlands. Mr. Lang then set off on his own, armed with a cache of fine vintage calibre, to start his own independent watchmaking enterprise.
I categorize Mr. Lang as the “Original Independent”, except he did not have the fellowship of an organization like the AHCI while he developed his own brand. He named his first watches “Chronoswiss”, combining his fascination and expertise of Chronographs along with the origin of the components for his watches, hence, Chronoswiss. Mr. Lang’s first watches with Chronoswiss appeared in 1982 and he trademarked the name in 1984. Mr. Lang took pride in his mechanical accomplishments and introduced the modern watch market to a lovely new feature, the display back. Happily, Chronoswiss has prided itself since with display back’s on their watches.
Chronoswiss has continued to navigate the markets increasingly dominated by large commercial behemoths. While markets have changed, the zeitgeist to produce fine traditional timepieces for collectors has not. Mr.Lang now owns a lovely modern factory in the great city of Munich, where he has chosen to make his home for many years. He enjoys a love of vintage autos and his racing bicycle in his spare time. I am proud to be involved with Chronoswiss on every level. Mr.Lang has exhibited the courage and expertise to face the challenges of entrepreneurial manufacture when few others would dare to try. I will always admire his resolve and zeitgeist, pursuing a similar path myself with geat zeal. Thanks Mr.Lang!